mckennagreene

McKenna

Greene

2020-2023

McKenna Greene's Portfolio

Graphic Design

Events & Promotional Flyers

Across InCourage Systems, I create event flyers for our Parent Night Out & monthly themed events. Along with promotional flyers for rotated summer and winter specials for each program. These flyers are included in the studio content packages available for other martial arts studios to purchase on Systems Webinars. On occasion I am given the task to create summer camp t-shirt designs and requested logos for InCourage Martial Arts and other current clients.

In September 2022, InCourage Systems, in partnership with its sister company MyStudio, hosted a 2-day Business Summit. I designed the summit logo, focusing on minimalism, the signature 'InCourage' green, and ensuring the audience could easily recognize the National Harbor MGM as the event location.

InCourage Systems & MyStudio had the opportunity to partner with Kukkiwon, The World Taekwondo Headquarters. I designed the distinctive logos and content for this collaboration, catering to the Grand Masters, Masters, and esteemed industry leaders who attended the event from around the world.

Print and Digital Graphics

Monthly Digital Newsletters for InCourage Martial Arts and additional clients.

InCourage Martial Arts Social Media contact flyer. Attached in Lead Packets handed out to new customers during event or community appearances.

An example of one promotion InCourage Martial Arts ran for a Summer Camp Presale.

Social Media

I manage the InCourage Martial Arts social media platforms including Instagram, Facebook and Youtube Channel, in addition to martial art studios who are current clients under InCourage Systems.

InCourage Martial Arts is about providing a trusted guide for children, teens, and adults of all ages to strengthen their bodies and minds. Our goal is to empower others and create a positive impact in our community. We want our social media presence to reflect the fun, safe,

and educational environment

we provide in our studios.

InCouragePurcellville

@incouragepurcellville

Photography

I manage all content for future advertisements, social media, and website updates. Additionally, I make photo albums available to all locations' members, allowing them to cherish and celebrate their or their students' achievements

Quarterly Competitions

Nov. 2022 - May 2024

Black Belt Tests

Summer Camp 2021-2024

Video

Videos created for advertisements, highlight reels and/or events

Retail Launch 2023

The InCourage Wave was the first retail project I lead from A-Z.

My goal for this retail launch was for our students to have casual athleisure wear that represents InCourage’s fun and empowering demeanor while highlighting their Taekwondo journey.

For this project, I designed all graphics for the apparel. In addition, I managed and designed all of the digital and print marketing resources for this launch.

Promotional Banner for Marketing

Banner Layout for Online Store

Photo of InCourage Fairfax’s display

Promotional Flyer hung in studios